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Analýza diskurzu a mediální text
5,60 €
Two media outlets can report the same event while creating different pictures for their readers. Analýza diskurzu a mediální text explains how to approach such differences through linguistic and genre analysis.
Soňa Schneiderová presents the methodological foundations of discourse analysis, focusing most closely on the linguistic dimension of texts. Working with print and television media, she follows two connected questions: how social conditions influence media communication and how individual outlets construct different versions of events.
This Czech-language PDF e-book suits linguistics, media studies, and journalism students. It will also interest readers who want their critical reading to be more precise than an impression of a headline. Its contribution lies in connecting method with specific textual material and attending to how language shapes social understanding.
Schneiderová approaches the media through linguistic mechanisms and the social conditions of communication. She presents discourse analysis as a methodological basis for understanding specific texts. The account connects general principles with media analyses.
Book information
- Author
- Soňa Schneiderová
- Publisher
- Karolinum
- Formát
- E-book
- Language
- Czech
- ISBN
- 978-80-246-2884-4
- Publication date
- 1. January 2016
- Pages
- 166
- E-book formats
- PDF (ISBN 978-80-246-2971-1)
What is Analýza diskurzu a mediální text about?
The book analyzes print and television texts. One level examines how external conditions affect language, genres, and communication with audiences. Another compares media treatments of the same events.
The analyses show how individual texts can offer different versions of reality. The focus remains on linguistic analysis, in which language choices are read alongside the communicative situation.
Themes and motifs
The linguistic and genre features of texts.
Different presentations of the same reality.
The relationship between social conditions and audiences.
Who is this book for?
For linguistics, media studies, and journalism students, and readers interested in critical media reading.
Otázky o knihe
What is Analýza diskurzu a mediální text about?
It is Soňa Schneiderová’s Czech-language e-book on media language, audiences, and different treatments of events.
Who is the author?
Soňa Schneiderová.
Which e-book formats are available?
PDF is available.






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