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Internetový marketing
Author: Viktor Janouch
7,96 €
How are website content, traffic, and promotional results connected? Internetový marketing by Viktor Janouch approaches these questions from both marketing and technical perspectives. It is intended for people who run websites, manage an online store, or want a clearer understanding of ways to communicate with customers online.
The book connects SEO and link building with copywriting, paid advertising, email marketing, and social media. It also addresses sales promotion and campaign evaluation. The choice of individual tools is placed within a broader discussion of what promotion should achieve and how its impact can be assessed. Readers gain an overview that connects content creation with distribution and measuring results.
Specific services and examples reflect the period of publication; the capabilities and procedures of current advertising platforms need to be checked separately. This Czech-language digital edition from Computer Press has 305 pages and is available in EPUB, PDF, and MOBI formats.
Internetový marketing by Viktor Janouch explores promotion on the web and social media, from refining content to evaluating campaigns. Its subtitle, Prosaďte se na webu a sociálních sítích, reflects its practical aim: to explain the connections between marketing and the technical side of the web. Topics include SEO, copywriting, paid advertising, email marketing, and sales promotion. It is intended for people who build, manage, or run websites and need to understand their online promotion options. This Czech-language digital edition has 305 pages and was published under the Computer Press imprint.
Book information
- Author
- Viktor Janouch
- Publisher
- Albatros Media a.s.
- Imprint
- Computer Press
- Formát
- E-book
- Language
- Czech
- Genre
- Marketing, Internetový marketing
- ISBN
- 978-80-251-2795-7
- Publication date
- 1. January 2015
- Pages
- 305
- E-book formats
- EPUB (ISBN 978-80-251-3890-8) · PDF (ISBN 978-80-251-3889-2) · MOBI (ISBN 978-80-251-3891-5)
What is Internetový marketing about?
Online promotion encompasses a range of activities that require both planning and evaluation. Viktor Janouch examines them from marketing and technical perspectives. The discussion covers ways to bring visitors to a website, prepare customer-focused content, and track the results of completed activities.
SEO and link building form the search-related section. Copywriting focuses on text and its relationship to customer needs. Other topics include PPC systems, advertising campaigns, social media, viral marketing, and email marketing. Sales promotion is discussed in relation to both online stores and business-to-business relationships.
Measurement and evaluation play an important role. Alongside choosing tools, readers learn why the effects of individual steps need to be tracked. The book connects planning promotional activities with assessing their results and can provide an introduction to different forms of internet marketing.
Service examples and names reflect the period of publication. Current procedures and capabilities need to be checked when working with today’s advertising and social platforms. The book is especially suited to an introduction to the topics and their connections. Its scope may be useful to website administrators, online store owners, and marketing staff seeking a better understanding of the technical foundations of promotion.
Themes and motifs
Website visibility
SEO and backlinks are among the topics related to search and website traffic.
Customer-focused content
Copywriting addresses the creation of text oriented toward customers.
Advertising and communication
The book covers PPC campaigns, social media, email marketing, and viral marketing.
Measuring results
Tracking and evaluating online activities complements promotional planning.
Sales promotion
The discussion includes online stores and business-to-business relationships.
Who is this book for?
For website creators and administrators, online store owners, and marketing staff looking for an introduction to online promotion.
Book context
A practical professional guide subtitled Prosaďte se na webu a sociálních sítích. Its examples of services reflect the period in which it was published.
Otázky o knihe
Who wrote Internetový marketing?
The author is Viktor Janouch.
What is this edition’s subtitle?
Prosaďte se na webu a sociálních sítích.
Which topics does the book cover?
SEO, copywriting, backlinks, PPC advertising, social media, email marketing, sales promotion, and evaluating results.
Are its instructions for services current?
The examples and service names reflect the publication period. Current procedures and features should be checked for today’s platforms.
What are the language and length of this digital edition?
The book is in Czech and has 305 pages.
Which e-book formats are available on AudioSpace?
The supplier data for this product lists EPUB, PDF, and MOBI.
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